In 2006, Angelina Jolie founded the Education Partnership for Children of Conflict. She has recently teamed up with Beverly Hills-based Jeweller, Robert Procop to start the Angelina Jolie Jewellery Charity fund to support her extensive work to improve the lives of children living in poverty around the world.
The Style of Jolie is a jewellery collection for people who not only admire and covet beautiful jewellery but who also have social conscience as far as helping children who have very little in their lives.
“The evolutionary process for these designs was captured by the use of storyboards chronicling the creative journey we took of exploring different shapes and inspiring us toward sharp dramatic lines and soft curves,” says Procop. “The selection of a tablet shape gem was initially based on the idea of engraving a stone with a message and from there it evolved into shapes that echo that symbolism.”
With emeralds the main focus of the collection, the gems used in the designer jewellery are the most important aspect.
“We selected only the finest gems using Colombian-sourced emeralds of the highest quality,” comments Procop. “By making the gemstone the main focus of the design, we feel the simplicity of each piece becomes timeless. When you look at it, you recognize it as The Style of Jolie.”
The sale of this exquisite jewellery is not only bringing pleasure to the wearer. Recently the project funded a two-storey all girls school-house in the Qala-i-Gudar region of Afghanistan. There are plans for a second school in a to be selected location, each school funded by proceeds from 'The Style of Jolie.'