James Bond movie actress Ana de Armas unveiled as the new celebrity star of fresh diamond campaign which was debuted at Emmy Awards 2 days ago.
Anna de Armas will be appearing in the upcoming James Bond movie No Time to Die. She was nominated for a Gloden Globe for her role in the movie Knives Out. Anna was selected as the face of diamonds as she “radiates with poise and modernity, and she epitomizes an ascendant, freethinking generation,” as stated by the Natural Diamond Council that is coordinating the campaign.
The campaign advertisement was filmed in costal Portugal, it features Anna laid back in an outdoor setting, she is accompanied by a partner, a parents and friends. The aim was to present diamonds’ beyond its normal portrayal of romance and intimacy.
The new marketing campaign will appear in the UK, USA, China and India.
In an interview Anna said …. “I’m lucky enough to own a few [diamond] pieces that are very special to me, and wearing them reminds me of those happy moments throughout my life. Whether I’m running to work, meeting friends for dinner or celebrating a special occasion, a beautiful diamond always makes it feel and look more special.”