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Tag Archives: Laurence Graff

  • GRAFF STUNS THE WORLD WITH A FABULOUS NEW TIMEPIECE

    Yet again, Graff stuns the world with a brand new creation, the Hallucination ladies watch.  It will be unveiled at the Basel watch and jewellery fair today.

    The world renowned London based jewellery firm says the timepiece is covered in a kaleidoscope of 110 carats of rare fancy coloured diamonds and 'estimated to be the most valuable watch ever created.

    The company asserts that their team of master craftsmen worked on the piece for a thousands of hours to perfect the design which came directly from Laurence Graff, Chairman of Graff Diamonds.

    My Diamonds, now known as Monroe Yorke Diamonds is the go-to diamond retailer for stunning diamond wedding jewellery, and exquisite loose diamonds.

    Grazia Princess Cut Diamond Engagemetn Ring in White Gold or Platinum. It has princess and Baguette cut diamonds on the band. Grazia White Gold Diamond Engagement Ring

    Grazia White Gold - GIA Princess Diamond Ring

    Louise SPECIAL - Diamond Engagement Ring

    Louise GIA Engagement Ring SPECIAL1.60ct

    Elysa White Gold - Solitaire Diamond Engagement Ring GIA 1.00ct

    Elysa SPECIAL (SAVE $2,300) - GIA Solitaire Ring 1.00ct

  • The $500,000,000 'Hair and Jewel' Campaign by Graff

    This is the advertisement to end all others, 'the Graff $500,000,000 Hair and Jewel campaign'.  In the 1970s, Graff launched its company with the $1,000,000 Hair and Jewel campaign.  Today; a generation later, Graff revisits one of the most successful campaigns ever, by going up a gear...or five.

     

    The campaign features a models wearing $5,000,000 of rare and valuable diamonds entwined a coiffure that wouldn't look out of place on Marie Antoinette.  The stunning model's specially sculpted hairstyle shows these beautiful gems off in a way that highlights the exquisite diamonds from every angle.  This flag-ship advertisement is thought to have been resurrected to celebrate Laurence Graff's sixtieth year in the business, and to highlight the opening of his fortieth store.

     

    In 1970, Graff's model wore an ornate design of diamonds and jewels in her hair that was styled in the royal hair fashion of 18th century Versailles. Today's model  wears 22 jewels, including two diamond brooches with stones cut from the 550-carat Letšeng Star as well as some of Graff's most rare diamonds.

    This haul of bounty that the model wears to stunning effect in her hair includes pendants, bracelets, rings and brooches, including a pink and white diamond-flower brooch, created with pear-shaped diamonds and outlined by rare pink diamonds, completed by a diamond encrusted stalk and leaves.  The brooch showcases three D flawless diamonds and one pear shaped D internally flawless diamond, all cut from the Letseng Star.  The original diamond was discovered in Lesotho, at the Gem Diamonds' Letseng Mine.

    Other Graff diamonds also appear in the campaign including a 56.15-carat, D, internally flawless heart-shaped ring, a 23.61-carat, D, internally flawless diamond ring and a 23.20-carat internally flawless marquise-shaped diamond ring.

    The fabulous coiffure also displays fancy colored diamonds such as  a 52.73-carat, emerald-cut, fancy vivid yellow ring, a 6.50-carat, internally flawless, oval-shaped, fancy intense pink  ring and a 5.25-carat, cushion-cut, fancy vivid blue ring.  The 1970s version was astonishing, but this latest campaign is utterly sensational!

  • Most Expensive Diamonds ~ No. 7 ~ The Wittelsbach - Graff Diamond

    Seventh on this list of most expensive diamonds is The Wittelsbach - Graff Diamond, worth $23.4 million.

    Again, this is a fancy deep blue diamond with an internally flawless grading.  Well, you'd expect at least that for over $23 million.

    This stunning diamond is thought to originate from the mines of the former Indian kingdom of Golkonda - exotic indeed.

    The diamond is also know as Der Blaue Wittelsbacher and weighs 7.11 grams and 35.56 carats.

    The diamond was purchased by Laurence Graff, a London based jeweller, from a diamond sale at Christies in London, United Kingdom.

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